Coats
Business Development Executive-Direct
Sales - Remote - Full Time
The Coats Company is seeking a Business Development Executive (BDE) who will report to the Senior Director of Sales. The BDE will develop, expand, and maintain sales opportunities within defined industry channel. BDEs are frontline representatives for Coats and play an essential role in driving brand awareness, product interest, and customer engagement. This position is fully remote. Continuous travel is required.
BUSINESS BACKGROUND
The Coats Company is headquartered in greater Nashville, TN. With facilities in the U.S., Canada, and abroad, Coats is one of the world’s foremost manufacturers of aftermarket automotive equipment. We are seeking talented innovators eager to be in the driver’s seat for an exciting digital transformation.
Key Responsibilities:
- Increase sales by generating brand awareness and product interest with customers.
- Build relationships with potential customers to drive new business revenue.
- Provide technical explanation of product line and application support to assist customers in solving industry related issues.
- Attend customer locations, events and tradeshows as needed.
- Travel required: 50%+ of your time. US, Nationwide.
- Enter and maintain leads through CRM system.
- Gather competitive product data and customer feedback, and report key findings to management.
- Consult with customers on shop layout and workflows.
- Develop cross-selling opportunities with the Marketing & Service departments.
- Support Coats Service Network by identifying and communicating equipment service needs.
- Respond to customer inquiries with timeliness and care.
- Sales skills and extensive knowledge of wheel service-related products and/or proven track record in Automotive Aftermarket.
- 5+ years of sales experience.
- Excellent communication and interpersonal skills.
- Proficiency with Microsoft Office suite (Word, PowerPoint, Excel).
- Willingness and aptitude to learn new software systems and tools.
- Skill and experience in sales planning and selling techniques.
- Strong organizational and time management abilities.
- Experience generating revenue with new accounts.
- BA/BS Degree in Business, Marketing, or associated fields.
- Experience with Salesforce or other CRM systems.
The Coats Company is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.
